Many small business owners have a slight notion of what are the benefits to syndicate their content, but not all of them know exactly what to do to achieve success. Indeed, success does not come as easy as setting up a blog to generate RSS feeds.
While most blog publishing platforms have an integrated code source to produce feeds as soon as new content is created or modified, the whole process can be split in two well-differentiate areas; the coding and the human input.
Coding RSS feeds is an automated process generated dynamically by programming languages such as PHP, Phyton, ASP, ASP.NET or Ruby on Rails. Unless a business owner is also interested in web development, there is not much to do with this but simply add content to the blog or website to get the script generating the feed and calling up the updating services to inform about.
Even though from the human side, the business owner is responsible of the published content and success strives in the way this content is marketed. A well-crafted Internet marketing strategy must pay attention to each article and post published, using a descriptive title, which is not smaller than four words, and preferably with the main keyword on it.
Content should also be reviewed for good spell and grammar, besides proper keyword density, which is the number of times that a keyword or set of keywords repeat in an article without looking spammy or keyword-stuffed. Keyword density is measured in percentage, and it is based on an article length, but the recommend number should fluctuate between two and four percent.
One big marketing mistake is creating content with search engines in mind rather than analyze what surfers are looking for. Content syndicated via RSS must match a surfer's expectation, not just to be the food that nurtures search engine crawling. Getting to know what the surfers expect from a blog or website is getting closer to success.
Nevertheless, RSS is also the best supplemental communication tool to spread the word when it comes to product updates, new items in stock or discontinued services. Therefore a business owner may consider to have more than a single RSS feed, but one per each topic, area or department. This will surely facilitate life for surfers, subscribing only to the feeds they are interested in, and also to websites syndicating your content, choosing the streamline that best matches their own requirements.
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